Working Safe Simply Won’t Do
Even if you are a majority of one, the truth is the truth. Mahatma Gandhi.
If you are still competing with the crowd, trying to look like everyone else, or trotting out old ideas that clearly aren’t working for you anymore, maybe it’s time to rethink your proposition.
Here are three critical questions to ask yourself:
- Who, specifically, are you trying to reach?
- What story are you telling them?
- What is the most effective way to reach them?
In our post-digital age the winners are emerging from the ranks of those willing to step out in front of the crowd.
To grow your enterprise or advance your career you’ve got to be open to change, be absolutely clear about what you are trying to say and to whom you are directing your message.
Working safe simply won’t do.
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