Build Your Business From Your Heart
Your premium brand had better be delivering something special or it’s not going to get the business. Warren Buffet.
Building a successful business takes imagination and commitment. There are always challenges, of course, and competition coming at you from everywhere.
In today’s hyper-competitive environment just having a good idea and working hard isn’t enough. Building a business or a brand is like creating a reputation for a person.
You must earn it. By doing the right things well, rather than following the crowd and doing things right. Day after day, after day, after day.
For better or for worse, your brand is a reflection of your thinking, character and values.
Chief among your values must be authenticity. In an era of fake news and sheer nonsense, authenticity is the most important component of a successful marketing strategy. If you don’t want to be instantly deleted you have to be real.
The most powerful and sustainable brands are built from the heart.
Their foundations are stronger because they are built not only with a slick ad campaign but with the strength of the human spirit.
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