April 20, 2020

Build a New Model

Covid – 19. Week 6 in self-isolation.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Buckmaster Fuller.


Try as we might, we cannot hold back change. It is fruitless to try. As the pandemic continues to envelope the entire world, calling everything we are doing into question, many companies, even the largest, are on their knees and whole industries are faltering Рunable or unwilling to adapt or change to the new reality. Millions of people find themselves suddenly, out of work.

But there’s no going back to what was and odds are the road to the future is going to be longer than we first thought.

To recover, to start up again is going to require as much courage, spirit and energy as we can muster.

Sometimes, like now, to build a new model, will mean summoning up the sheer audacity to do something you’ve never done before.


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