Working Safe Won’t Cut It.
Almost always the creative, dedicated minority has made the world better. Martin Luther King.
If you are still competing with the crowd, trying to look like everyone else or trotting out old ideas that clearly aren’t working for you anymore, maybe it’s time to rethink your proposition.
Here are three critical questions to consider:
- Who, specifically, are you trying to reach?
- What story are you telling them?
- What do you have to do to reach them?
We’re in an era where the winners are coming from the ranks of those willing to step out in front of the crowd. To grow your enterprise or advance your career in today’s hard scrabble environment, you’ve got to be open to change, absolutely clear about who are and work smarter.
What you don’t want is to work safe. That’s not good enough.
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